From the real world to your profile
A TikTok QR code opens your profile in one scan. Creators and small brands use it to turn people who see them in person into followers.
Where creators use them
Merch and packaging inserts. Market stalls and pop-up shops. Gig posters and stage banners. Food trucks and street performances. A code at the end of a live set gets the follow while people are still watching.
Profile or one video
A profile link keeps working as you post. To promote a single video, paste that video’s link instead. The code works the same way.
Design for distance
Banners and posters are scanned from further away. Make the code big, keep strong contrast and leave a clear margin. The scan check flags anything that could fail.
Put it where people stand still
Nobody scans while walking past. Place the code where people already wait or browse: queues, counters, tables, merch stands and the edge of a stage. A few seconds of stillness is all a scan needs.
Pin what new visitors should see
Someone arriving from a code knows nothing about you yet. Pin a short introduction or your most-watched video to the top of your profile, so the first thing they see makes them stay.
Selling on TikTok
If you sell through your TikTok profile, link the profile so people find both your videos and your products. For a single product on packaging or a stall, link the video that shows it in use.