From poster to download
An App Store QR code opens your app’s store page. People scan, tap Get or Install, and they’re in.
One code per store
A static code holds one link, so it can’t tell which phone is scanning. The usual answer is two small codes side by side, labeled App Store and Google Play, or one code that opens a page on your site with both download buttons.
Where to get the link
Search for your app on apps.apple.com or play.google.com in a browser and copy the address of its page. App Store Connect and the Play Console also show the public store link on your app’s overview.
Good uses
Restaurant tables for ordering apps. Gym, parking and transit apps on signs. Packaging for companion apps. Event apps on badges and stage screens.
Say why before they scan
Installing an app is a bigger ask than opening a web page. Tell people what they get in a few words: “Order from your table, no queue” or “Skip the line next time.” The reason matters more than the code.
See which code drives installs
The code itself holds no tracking. To compare placements, App Store links can carry a campaign token and Google Play links a referrer, which show up in App Store Connect and the Play Console. Make one code per campaign link.
Mention any limits
If your app is only available in some countries, or only on iPhone, say so next to the code. A store page that says “not available” loses the customer and some of their trust.