Directions in one scan
A location QR code opens a map at your place. From there, people tap Directions and their phone does the rest.
Address or coordinates?
An address or business name is easiest and reads well on the map. Coordinates are better for places without a clear address: a festival gate, a trailhead, a side entrance or a loading bay. To find them, long-press the spot in Google Maps and copy the numbers.
Which map to choose
Google Maps links work on every phone, in the app or a browser. Apple Maps links open Maps on iPhone and a web map elsewhere. “Any map app” uses a geo: link, which opens the phone’s default map app, though a few scanners don’t support it. When in doubt, choose Google Maps.
Good uses
Wedding invitations and event tickets. Signs pointing to a hidden entrance. Delivery notes for a hard-to-find address. Tourist leaflets and hotel welcome cards.
The last few meters
Maps get people to the street; your words get them to the door. Add a landmark next to the code, like “Blue door beside the bakery” or “Use the side gate on Mill Lane”, and repeat it in delivery notes.
Businesses: search by name
If your business is on Google Maps, enter its name and town rather than the street address. The map then shows your listing, with opening hours, photos and reviews alongside the directions.